Next, they go to ABQ In Tune in yet another failed venture to make some money as the music store owners refuse to pay any amount for the commercial which Jimmy has to shoot for free (with a verbal agreement Jimmy gets paid for more commercials in the future) while still paying his interns. Marshall protests and orders Jimmy divide it evenly, but Jimmy refuses. (" Off Brand")Īfter shooting a commercial for Duke City Recliners, Jimmy decides to keep most of the proceeds for himself because he paid for airtime out of his own pockets. Jimmy and the crew drive to a TV station to shoot an unrehearsed ad in front of the station's antennae and satellite dishes. After delivering this news to Marshall, Phil, Sherry suggests that they instead shoot a commercial for himself to boost business. Jimmy offers to record a commercial for the owners of a carpet store, however they refuse his proposal. Though the makeup artist tries to protest that Holmes was actually from Britain, Jimmy is able to charm the administrators into acquiescing to his requests. Jimmy manages to talk them down by convincing them that he's doing a documentary on a famous individual who went to the school, specifically Rupert Holmes. The shoot is interrupted when the school administrators come out, preparing to kick them out for trespassing. Once the students have gone inside from recess, they set up on the playground, with the crew being positioned to film Jimmy standing in front of the flagpole. Jimmy takes Marshall, Phil and Sherry to a local elementary school. He has Fudge pose as a mute World War II veteran so they can shoot in front of a rare plane. Jimmy takes Marshall, Phil and an elderly man named Fudge to a military base in order to get some footage for his commercial. Jimmy has a meeting with Marshall and Phil about making another commercial for his own law firm. Jimmy calls Marshall and Phil to Geraldine Strauss' house to film a commercial for Davis & Main. Marshall films the whole ordeal and the footage later ends up on the news, bringing much attention to Jimmy's law firm. During the shoot, a former client of Jimmy's, whom he hired to pose as a billboard worker, intentionally falls off the ledge, allowing Jimmy to rush to the man's aid and be hailed as a hero. After being ordered to take down his billboard by HHM, Jimmy hires Marshall and Phil to film him pleading for sympathy.
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